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Home/About
New Moston / Manchester / M40

Made for
everyone who
knows every bar.

I went from "Straight Rhymez" in 2018 to a BRIT Award in 2023, and Manchester has been with me the whole way. This store is for everyone who knows every bar, and for anyone just finding out why.

Aitch in a white jacket with his arms folded against a teal background

Manc merch,
my way.

I'm Aitch, Harrison Armstrong, born in New Moston, Manchester, in 1999. "Straight Rhymez" broke me through in 2018, "Taste (Make It Shake)" and "Rain" followed, and my debut album Close to Home went to No. 2 in the UK in 2022. In 2025 I named my second album 4, after my M40 postcode.

Every design here comes from my world: the albums Close to Home and 4, the singles "Learning Curve" and "Wait", the Smiley I use as my logo, the sketched house, the Drama Call link-ups and plenty of Manchester pride. They come on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too.

Pick the album you rinsed, the single you know every bar of, or the smiley.

12
Designs
2
Studio albums
3,100+
Fans dressed
4.9★
Avg rating

A size chart on every product

Every product page has its own size chart, so you can check the fit before you order.

Every design
has a story

Each design comes from an album, a single or a bit of Manchester, and the product page tells you which.

Sizes for
the whole crew

Unisex cuts for adults, plus kids' and youth sizes, all with the same designs.

Wear it everywhere

To the gig, to the match, to the chippy. Merch is better worn than kept.

Stay close
to home.

Twelve designs from the Aitch world, from the big red 4 to the Learning Curve smiley, on tees, hoodies and sweatshirts.